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February 18, 2021

How Google’s AI-Based Product Discovery Solutions Is Upping The Retail Game| DataTrained

Google Cloud has announced a new suite of Product Discovery Solutions for Retail. The new suite is meant to assist retailers to improve their e-commerce capabilities and provide highly personalized customer experiences.

Vice President of retail and consumer at Google Cloud, Carrie Tharp said, "As the change to online carries on, wiser and much more personalized shopping experiences are going to be a lot more crucial for retailers to increase previously their competition,".

Retailers are in serious need of nimble operating designs led by cloud infrastructure and technologies like artificial intelligence and machine learning to meet today's industry requirements. We're very pleased to partner with merchants across the globe, and take ahead our Product Discovery offerings to enable them to succeed," she added.

Google Cloud's Product Discovery Solutions for Retail is a compilation of state-of-the-art AI algorithms fused having the scalable infrastructure on the Google Cloud Platform (GCP). The collection includes the following:

Recommendations AI

The personalized product suggestion is made possible by advanced machine learning algorithms. Recommendations AI uses the most recent machine mastering architectures of Google together with the ability to dynamically change to real-time customer behavior and changes in variables as assortment, rates, and special deals.

Recommendations AI work in three main steps:

Ingesting the data

Customizing recommendations

Delivering recommendations

Vision API Product Search

In Vision API Product Search, when the users query the product set with their images, it applies machine learning to compare the product in the user’s query image with the images in the retailer’s product set. It returns a ranked list of semantically and visually similar results. The solution mostly uses machine learning-powered object recognition algorithms and also provides real-time results of quite similar, or complementary, things coming from retailers' product or service catalogs.

Google Cloud Search for Retail

Google Cloud Search for Retail offers high-quality product search functionality to retailers and can be embedded into their websites and mobile applications. The solution also offers user-friendly search functionalities that are configurable to meet the particular requirements of each retail organization. The currently available version is Private Preview.

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