Introduction of Top 10 Digital Marketing Books

Digital Marketing or internet marketing is a product-to-customer communication digital path. With the new face of the marketing world, digital marketing opens doors for advertising your services and products using Facebook, email, Instagram, online applications, TV, radio and more through the internet.  

Digital marketing or internet marketing = Marketing your services through the internet via digital media.

Before Digitization, the only means of advertisement were newspapers, pamphlets, and mouth publicity. All these marketing mediums are time-consuming, costly, and restricted resources. If you advertise your services via newspaper, you first pay a reasonable amount; second, it reaches few customers; and third, you get a small space to showcase your product and its information. 

Thanks to internet marketing, it harnesses all these limitations and provides unlimited freedom, pocket-friendly or sometimes free, and unlimited customer reach in a small amount of time. To reach the dense crowd in less time and resources, an individual must know the concepts and practical implementation of digital marketing. There are various sources to learn it, but here, I will focus on some of the best Digital Marketing Books in this blog. You must be wondering why books in this Internet World when one can learn from youtube, blogs, and online courses.

Books are the best and most trusted source of in-depth knowledge. Reading the best Digital Marketing Books will enhance your knowledge and analytical skills. Authors, with their skills and experience, give you the practical and result-oriented tips and tricks to have the best Digital Marketing implementation. There are multiple Digital Marketing Books in the market due to boiling high Digital Marketing topics, and through this blog, I will introduce you to the top 10 Digital marketing books.

Digital Marketing Books: An overview

The world is going digital and so businesses are also using this platform to sell their products and services. In India, 60% of the population is using the internet in 2022 and it increased from 27% in 2017. A very big jump, with digital marketing businesses can utilize this opportunity to grow and upgrade their brand value. 

While scrolling Facebook or Instagram you must come across ads by companies and while going through some website you have seen ads between the content and right side of the website: this is digital marketing. Advertisement on digital media over the internet is called digital marketing you can learn all this through these digital marketing books.

To be a digital marketing expert you need to expertise it and digital marketing books are the best source of knowledge. Because of the throat-cutting knowledge you can find many digital marketing books but you need to choose the best and informative book to solve your purpose. Why digital marketing books?

• Stuffed with tips and tricks by experts.
• Gain knowledge from the experienced and expert of the field.
• Practical implementation of digital marketing skills.
• Stand and fly in the competition.
• A most trusted and straightforward approach to learn.

Best 10 Digital Marketing Books

Through this blog I am presenting the top 10 Digital Marketing Books to help you in searching the right and famous digital marketing book.

1. Jab, Jab Right Hook- Gary Vaynerchuk

This book of 224 pages by Gray Vaynerchuk, is a fourth time New York Times best selling author. He is an experienced person of digital marketing and has faced lots of ups and downs, which he wrapped in the book. This is one of the best digital marketing books.

• The book teaches all hooks and punches to divert the traffic to purchase via social media. 

• It is the best book to learn digital marketing on social media platforms as it helps you in dealing with emotional reactions. 

• With right content, practical case studies, and strategies will help users to boost the sale on social media platforms.

  

• If you are looking for digital marketing through social media then this book is a right choice as it covers all practical approaches and is $14.48.

2. Epic Content Marketing – Joe Pulizzi

A book by Joe Pilizzi, he is also known as the “Father of Content Marketing”. Joe is founder of Content Marketing institute and also hosts “Content Marketing World” show in North America. He introduced the Epic Content Marketing Book on September 24, 2013 at $18.69. This is one of the best digital marketing books.

• The main idea of the book is creating meaningful stories to gain loyal customers without much marketing. 

• This book helps you to create stories or content to influence a large audience as we all know stories always have a different and unique influence. 

  

• Good content is the key for winning customer hearts and helping readers in query resolution. 

• This book with 352 pages with multiple case studies will help you how to create meaningful content with appropriate writing standards and core techniques. 

• It is useful for bloggers, vloggers, content writers, and article writers.

3. Permission Marketing – Seth Godin

Seth Godin has a YouTube channel and founder of Yoyodyne and Squidoo, he is the writer of 18 books. He describes the success mantra for digital marketing. This is one of the best digital marketing books.

• It is the best digital marketing book and its popularity can be measured by its translation into 35 languages. 

  

• Your search for learning digital marketing from scratch ends at this book as it covers everything you want to know about digital marketing.

• This book of 252 pages focuses on developing a healthy relationship between seller and buyer. 

• It is a good book to learn how to convert strangers to friends and friends to long lasting customers.

• It is full stop to the “Interruption Marketing” concept where products are forced on customers which leads to least customer satisfaction. 

• This book with practical case studies and techniques helps you in attracting customers to buy your services instead of bagging to customers.

  

• It is a good book for everyone, entrepreneurs and digital marketing professionals.

4. Digital Marketing Strategy: An Integrated Approach to Online Marketing- Simon Kingsnorth

• Simon Kingsworth is a senior digital marketing expert with 25 years of experience in this field. He is a regular Digital marketing speaker and runs an agency to h
  elp companies to grow their business. He is author of several books including the famous “The Digital Marketing handbook”.  This is one of the best digital marketing books.

• This is the best selling Digital Marketing Book and is a one stop solution to grow your business by most effectively using social media. 

• The book of 344 pages includes lecture slides, case studies, and a bonus chapter to speed up your advertising and make more customers.

• This book includes SEO, Social Media, Customer Management, Display advertising, CRM, and user experiences to generate techniques for better digital marketing.

• The strategic approach with frameworks helps in increasing the chances of growing marketing and this book focuses on it.

• It is a must have book for beginners and business owners.

5. Digital Marketing- Dave Chaffey and Fiona Ellis Chadwick

Dave Cheffey is a co-founder of Smart Insights and author of various digital marketing books like E-Advertise Bundle, Digital business, and more. He is working as a Marketing lecturer at Cranfield and Birmingham University. This is one of the best digital marketing books.

Fiona Ellis Chadwick is a renowned writer and co-author of “Standard and Practice of Marketing”. She is a Marketing lecturer at The Open University and Business School.

The book is best to learn the practical approaches to stand in the competition and grow your digital marketing business. It has following features:

• It is wrapped with practical business examples, case studies, interviews, and contextual analysis that help in how to start digital marketing with leading trends of the market.

• The various frameworks, models, tools and techniques makes this book a right choice for growing the business, mastering digital marketing skills, and making more customers.

6. Youtility- Jay Baer

Jay Baer is a Marketing keynote speaker, owner of convince and convert blog, digital marketing pioneer, host of Social Pros Broadcast, and a marketing counselor. This is one of the best digital marketing books.

• Customers are the precious asset of business and a product is useless if there are no buyers. Customers can be said as the backbone of Digital Marketing and Jay Baer with his book Youtility focuses on building trust among customers.

• This book with 240 pages gives examples of 700 brands how they are struggling to grow their brand and this helps readers to learn and develop skills of trust building with customers.

• The book was released on June 27, 2013 and is the best book to learn all tools and techniques of Digital Marketing.

7. Art of SEO- Eric Enge

This book is a joint work of three SEO experts Eric Enge, Stephen Spencer, and Jessie C. Stricchiola.
Eric is the founder of digital marketing agency Stone Temple Consulting, Stephen is founder of SEO agency Alchemist Media, and Jessie C. Stricchiola is founder of SEO organization NetConcepts. This is one of the best digital marketing books.

SEO is the important tool of organizing the content on the internet and this book teaches all SEO techniques and tricks. This book covers.

• From beginner to advanced level SEO with updated tools.

• Working and effectively explaining algorithms for Google Panda and Penguin.

• Learning the SEO industry, building teams and a thorough understanding of search future.

• This book is good to learn basic to advanced SEO for beginners and experienced people can use it to sharpen their SEO skills with new updates.

• Complexities of SEO.

• Tools to track your result and success.

8. Digital Marketing for Dummies- Ryan Deiss and Russ Hennesberry

Ryan Deiss is a co-founder of Idea Incubator LP and CEO of DigitalMarketing.com. He launched his first web based business in 1999 and founded 40 different web based businesses till now. This is one of the best digital marketing books.
The book is a survival for the one who wants to learn everything about Digital Marketing. This book of 328 pages was released on December 27, 2016 and has following features:

• Easy and very simple language to learn digital marketing by everyone.
• It teaches the working of SEO and SEM.
• Helps in developing techniques to start communication with customers.
• Its proven tricks and techniques help in boosting the marketing and branding.
• The well structured content of the book covers everything from inside to outside of Digital Marketing.
• Although it was released in 2016 it helps in updating marketing strategies with the latest market trending with more new customers and building trust of old customers.

9. Lean Analytics- Benjamin Yoskovitz and Alistair Croll

Benjamin Yoskovitz and Alistair Croll bring the most needed book for startups and the one who is facing ups and downs in the marketing of their products. This is one of the best digital marketing books.

• The book with 30 case studies and 100+ interviews of industry experts helps individuals and companies on deciding what to build and how to do its marketing to attract new customers.

• It helps you in building the right product that can attract the customers and building a strong base for marketing.

• It is a must book for lean startup practitioners and a solution to all questions and worries of digital marketing.

10. Hug your Haters- Jay Baer

Jay Baer is a Marketing keynote speaker, owner of convince and convert blog, digital marketing pioneer, host of Social Pros Broadcast, and a marketing counselor. This is one of the best digital marketing books.

A knowledgeable book with a fascinating name. As the name speaks a lot about the book itself and the author Jay Bear with techniques and skills of digital marketing wrote the book to help businesses in dealing with haters. The book emphasizes on following features:

• How to use complaints for the growth of the business.
• It helps in addressing the public and private complaints with lots of case studies and live examples.
• The book is a must read for patiently dealing with all complaints and deriving profitable solutions.
• Making customers happy and giving his positive feedback.
• There are two types of haters: Offstage and Onstage. The book makes you efficient enough to deal with both types of customers.
• It focuses on filling the gap between services and the customers with inspirational stories.

Benefits of Digital Marketing

Digital marketing is a big name for advertising your product and services using the internet. There are various digital mediums to do digital marketing like social media, search engines, websites, web pages, blogs, and everywhere which uses the internet. These digital marketing books has several advantages which are as follows:

• Cost Effective

Cost is the driving and impacting factor to every business. Digital marketing provides cost cutting methods to advertise your product and services with the right strategies and planning. Even a small business can compete with large organizations with low cost only if they focus on their strategies. You can easily start Digital Marketing even free of cost by using social media and content marketing. 

• Machine and technology oriented

Unlike traditional marketing you need not do physical marketing. You need a system and digital marketing strategies to design the customer attractive ways to divert the traffic to your place. 

• No Geographical Boundaries

With digital marketing you can sell your products internationally and locally at place through online stores. Digital marketing opens the door of possibilities and a small product can also easily sell its products anywhere in the world without much investment and effort. Traditional marketing restricted to places and to sell at international level is not everyone’s cup of tea. 

You can easily reach the maximum number of customers around the world with skilled digital marketing.

• Personalized

With customer history and profile you can attract customers with their requirements and offers they want. Digital marketing uses the internet which helps in creating customer databases to make sellers remember their customers and their preferences. And whenever they visit your site you can pop with offers and schemes to make them buy more and frequently.

• Easy Learning

Digital marketing is easy to learn for beginners. Its complexity depends on the  requirements and strategies. There are various sources to excel this hot topic and lead the career and your company.

If you are a learner then grab some online or offline courses and start learning this easy and most effective technology to attract more buyers and exponentially increase your profit with selling at any place.

• Multiple Accessibility

There are several resources for customers to reach online business and customers are just a click away. You can easily attract customers through popular social media platforms like Facebook, and Instagram, they are freely available. Choosing the right technique and targeted audience will help you to reach true customers. 

With rapidly growing internet users and interest of users for eCommerce is a growing demand for digital marketing. If you have your own website and online store then you can easily reach customers unlike traditional trading where you call or email to attract buyers.

• Multiple Resources

Digital marketing has various platforms to reach customers and they are social media, online stores, website, email, blogs, vlogs, content types, and search engines. Some of the platforms are free and others are paid as per your service type. Today, social media like Facebook and Instagram are one of the best digital marketing platforms and the cherry on the cake is they are free and used by almost every person.

You can utilize this opportunity of digital marketing to grow your business and reach customers from your own place.

• Engaging

You can engage your customers with effective marketing and responding to their queries. Digital marketing is built with engaging quality and you can measure the activity and number of times users visit your product. This helps in knowing the interest of the customer and satisfying him to buy with some offers and product qualities.

People are active on social media and you can use it with digital marketing techniques and skills to generate random users as potential customers.

• Creative and Skills

The skills and creativity of digital marketing are the highlights of digital marketing. By using both of these you can increase business growth and have more potential buyers. 

Skills of digital marketing are must to strategies and boost the marketing. Creativity helps in gaining attention of users and it can be in the form of image, video, content, and slogans, depending on you.

• Digital Marketing Strategies

There are multiple strategies to use digital marketing and it depends on the needs of the business like B2B has different techniques and strategies than B2C business. The correct and directive strategies help in leading and standing in the competition. The various strategies of digital marketing are:

• Social paid ads
• SEO content
• Video marketing
• Search engine marketing
• Email marketing
• Social influencer marketing
• Remarketing

Limitations of Digital Marketing

Every technology has both cons and pros, digital marketing has some disadvantages and I am listing them here:

• Competition

Digital marketing is a hot topic and continuously growing with the increasing number of internet users and online customers. This growth created a competitive environment and it is very tough to stand and make your strategies unique and different from your companions as explained in these digital marketing books.

• Time Consuming

This only and biggest demerit of digital marketing is time. Initially it consumes lots of time to understand the requirements and interest of the customers. With regular visits and activities of users you can trace their interest but it takes time.

But once you understand the pattern of customer visit you can generate strategies and with planning can make effective and result oriented digital marketing.

• Technology Dependency

Digital marketing uses various technologies and modern devices which in turn increases the cost margin. Digital marketing is dependent on technology and the internet. The various limitations like no internet, low page download, non-user-friendly website, long payment process, and improper website design divert customers to different websites. 

You cannot reach customers who are not using the internet or have limited internet resources.

• Security Risk

Security is the one which builds customer trust on your website or online store. Data security is one of the biggest demands of customers.

Online businesses are always in the eyes of hackers and this drawback stops many customers from using online services. If you convenience customers for security and privacy then the whole ground is yours and helps in building long-lasting customer relationships as explained in these digital marketing books.

• Maintenance

Online businesses are cost effective but it has several costly affairs li
ke you need to hire developers to design and maintain your website.

You need to buy all gadgets and important technologies of digital marketing and this leads to high maintenance. You need a team of professionals to design effective digital marketing strategies and professionals to manage different digital platforms. This increases the maintenance cost as explained in these digital marketing books.

Conclusion

Among the various digital marketing books you can choose the one which suits your needs and help you in effectively planning digital marketing strategies.

All digital marketing books are very effective and informative and without thinking twice you can choose any one of them. If you are looking to develop digital marketing skills and learn how to work on social media then Jab, Jab Right Hook is the right choice. 

Permission marketing is the best choice to learn how to develop a healthy relationship between seller and buyer. I also recommend the Art of SEO to become zero to hero in learning all SEO techniques through these digital marketing books.

I hope this blog will help you to end your search for the best digital marketing books. Cheers……